IRM:s prognose for annoncemarkedet 2023: Annoncemarkedet vender til negativ udvikling i en urolig tid
I dag har IRM – Institutet för reklam- och mediestatistik, præsenteret sin nye prognose for annoncemarkedets udvikling i 2022 og 2023.
The strong Nordic growth continues in the first half of 2022
During January-June 2022, Nordic ad spend increase by 12,4 percent
A remarkable recovery for the Nordic advertsing market in 2021
2021 marks a remarkable recovery for the Nordic advertsing market, delivering the strongest growth ever
recorded by IRM.
Nyt all-time-high drevet af en unik stærk digital vækst.
Nyt all-time-high for det Danske reklamemarked.
Webinar: IRM presents the 2022 forecast for the Danish adverting market
Nordic ad spend up +17.6%
During January-June 2021, Nordic ad spend amounted to 4.6 billion euro an increase by 17.6 percent when adjusted for exchange rate.
IRM Prognose: Det danske reklamemarked 2021 og 2022
IRM:s rapport for første halvår 2021 viser en stærk genopretning. Hvad kan vi forvente i resten af 2021? Og hvilket budget er det rimeligt og realistisk at sætte op for 2022?
In the wake of the pandemic, IRM records the largest decline in Nordic ad sales since the financial crisis.
The Nordic ad market has been hit hard by the Covid-19 pandemic and all four individual markets show declines during 2020.