IRM has published the report "The International Advertising Market 2020".
Global advertising investment declined by 4.7% during 2020, amounting to €513 billion. The pandemic defined 2020 on the advertising market and was the weakest year since the financial crisis 2009. All regions, show a negative development compared to 2019 where the more developed regions show a milder decline.
The report is now available for subscribers and can also be purchased in our webshop here.